studies show that videos will account for 69% of all
internet traffic by 2017. That's huge. It means more
consumers than ever before will be choosing videos over
static web pages as a place to get news, information,
And the interest in online video content is already
A Richer Experience
Video advertising, particularly online video content, is more effective and accessible than ever before and its impact is set to grow even stronger over the next few years.
The interest in online video content is already staggering. YouTube has one billion users, with 25 million in the CA watching YouTube. Second, only to Google, it's the most frequently used search engine and considering YouTube is owned by Google, search results generate a high volume of video content. This shows that Google rates video content as being as important as static web pages and images. And the more video content gets shared, the higher it will rank in search engine results.
But this rise in online video isn't just seen in YouTube statistics. Vine was only released to the public two years ago. Yet in that time, the video app has gained a staggering 40 million users who share an average of 20 million Vines on Twitter a day. It's popularity saw it claim the title of
' Fastest Growing App of 2013', marking an incredible appetite among consumers for online video content.
So, the potential for businesses that get on board the trend and use video as a means of advertising is enormous. YouTube and other social platforms offer an incredible scope of consumers. They offer the chance to reach new audiences, and more importantly, to maintain your old audiences as their consumption of video content increases.
Videos aren't confined to the same restrictions as print or digital advertising. With static ads, things like size and page location determine how successful the advert is. Yes, static ads can be successful, but people click into an online feature because they want to read the feature, not the advertisements that pop up along the top.
Video content is more distinctive. It offers a richer experience for consumers by educating, informing and entertaining; and when watched leaves a more lasting impression than a static ad.